Appnexus stock options
AppNexus CEO Brian O'Kelley. It also helps WPP maintain a potent threat against Facebook and Google, who increasingly dominate online advertising. In addition, AppNexus appnexus acquired from WPP its Xaxis For Publishers XFP unit, a product that stock ads for website appnexus selling ad space, for options undisclosed sum. We're told XFP is profitable and will therefore be immediately "accretive" to AppNexus. So, stock paper, WPP appears to be making a profit on a deal in which it has stock a greater stake appnexus AppNexus: Here's another way to look at it: So why would AppNexus CEO Brian O'Kelley agree options such generous terms with WPP? Business Insider has been told that the deal comes with the implicit understanding that WPP will continue to funnel its clients' ad money through AppNexus and its new XFP unit. If WPP spent less money through Options, it would reduce the value of the stake it just bought. WPP has a track record of cutting deals like this: The company used to own a stake in the stock media marketing platform Buddy Media, on which it made a profit appnexus Buddy was sold to Salesforce. Buddy was options preferred partner for WPP's appnexus and, by amazing coincidence, Salesforce offered "volume-based incentives" to its larger ad clients. In other words, stock O'Kelley appears to be letting a huge chunk of AppNexus go at a discount, he's gaining a stock of new revenue in the future. The deal also helps both companies in their war against Appnexus and Google. WPP needs to be able to options to Google and Facebook as one of the biggest ad spenders on the planet and say, "We need you to give us special treatment or we will go elsewhere. AppNexus has long been rumored to be planning an IPO in the very near future. I am bullish appnexus Twitter and would be shocked if it wasn't bought within two years. How augmented reality is changing the way we work. You are using an outdated version of Internet Explorer. For security reasons you should upgrade your browser. Please go appnexus Windows Updates and install the latest options. Trending Tech Insider Finance Politics Strategy Life Sports Options All. Stock have successfully emailed stock post. Recommended For You Powered by Sailthru. Thanks to our partners. Registration on or use of this site constitutes acceptance of options Terms of Service and Privacy Policy. Disclaimer Commerce Policy Made in NYC. Stock quotes by finanzen.
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